Creative Marketing

Marketing your practice effectively requires specialized knowledge and the ability to

develop relevant strategy. Idilus helps providers gain a competitive business advantage in their markets. Having developed an intimate understanding of how the business of providing medical care works, we are able to deliver strategic marketing resources to providers that are simply unavailable anywhere else.

Strategic Marketing Plans:

Our marketing plans will help you clearly define the market, differentiate your organization and capitalize on the opportunity.

Market Opportunity Assessments:

Whether you are looking to expand your practice or start a new practice, we will help you evaluate and validate potential locations according to their strategic appeal to key markets and favorable competitive landscape.

Brand Strategy/Corporate Identity Programs:

Building a brand requires more than a logo. A successful brand strategy creates an identity for your practice that resonates with your patients and the community.

Collateral Development:

Informational brochures on your practice, explanation of services and physician profiles serve as your informational gateway to your patients. We will help you give them the information they need to choose you as their healthcare provider.

Advertising:

We will help you identify and evaluate advertising opportunities and the potential ROI for your practice.

Public Relations:

We can enhance the reputation and credibility of your organization within the medical professional community to garner referrals, the business community to stimulate opportunities and the consumer marketplace to generate new patients.

Database Development:

We will work with you to identify key influencers for your practice—such as workers compensation case managers, personal injury attorneys, community leaders and consumers—to help you capitalize on referrals and execute proactive direct marketing campaigns.

Direct Marketing:

Direct mail can be effective tool for increasing brand awareness among your patient prospects. It is also a good customer relationship management tool that you can use to inform your current patient population of new services, new hours or other timely information concerning your practice. We’ll help you plan and execute effective direct mail campaigns that achieve your marketing expectations.

Web site Development:

Increasing numbers of healthcare consumers are using the Internet to research their health care providers, making it more important than ever to give your practice an online presence. We’ll help you create a web site that not only communicates the essentials of your practice but can help facilitate scheduling and provide convenient access to medical forms for your patients.